Rhetorical Analysis Of Extra Gum - 944 Words

Extra Gum: The Story of Sarah Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song â€Å"Cant Help Falling in Love†. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little†¦show more content†¦Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they s mile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many â€Å"firsts†: first date, first prom, first kiss and many more. At the end of all the â€Å"firsts† Juan draws those moments onto a single piece of gum wrapper. The company wants the audience to connect to the film by making the audience relate to a special moment Wrigley Jr. Company uses Haley Reinhart’s song, â€Å"Cant Help Falling in Love† to have an emotional tie with the story. The song builds onto the company’s ethos within the film by connecting the song to the story. The company uses a love story and Extra Gum to create memorable moments that appeal to the audience. The company wants the audience to make important memories with Extra Gum. The song alone appeals to the audience connection to the story. It persuades the audience to buy the gum and create memories with them. In the film, Juan d raws important milestones with his and Sarah’s relationship. At the end of an argument between Sarah and Juan, Sarah gives Juan a piece of gum to apologize. When Sarah goes off to college in another state, Juan gives Sarah a piece of gum. They communicate long distance and continue their relationship from across the country. OneShow MoreRelatedAn Analysis of Language Features in English Advertisement4269 Words   |  18 PagesAn Analysis of Language Features in English Advertisement Abstract With increasing  communication in the world and acceleration of economic globalizationï ¼Å'English advertising has found its way into peoples life. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics of English advertising mainly from the anglesRead MoreCase Study Colgate5056 Words   |  21 Pagest see an immediate risk for Colgate as the category is not very big in Colgate s portfolio. And Colgate being market leader in oral care, if the segment interests the company, it will grow faster benefiting all the players involved INDUSTRY ANALYSIS : 1. Competition in the sector: It was mainly dominated by three market leader: Colgate Palmolive, Hindustan Unilever Limited and Dabur. They jointly hold a market share of 85% both by volume and value. Apart from there were a few Indian companiesRead MoreLanguage of Advertising20371 Words   |  82 Pages INTRODUCTION This graduation paper is devoted to the investigation of peculiarities of advertising language. However, the number of works devoted to the analysis of advertising language, is rather significant, though we witness advertising English is developing very fast. The reason is that advertising is very popular nowadays and a lot of people want to know about advertising language. An advertising practitionerRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................