Wendys Market Research

Background Study A business enterprise is highly affected by its environment that includes economical, marketing, social, and locality factors. All these factors are collectively regarded as the business environment. Business environment is considered as all the external factors that affect the performance of an enterprise in one way or the other.Advertising We will write a custom report sample on Wendy’s Market Research specifically for you for only $16.05 $11/page Learn More The economical factors include the economical status of the region where the business is to be located. Other economical factors that are imperative to factor in while considering an appropriate niche to start up a business enterprise are the capital market as well as the social-economical factors. It is important for a businessman to visualize the economic factors that will affect the business and anticipate appropriate market situations. This will help the business to rece ive maximum returns with minimal costs. The social environmental factors are also very significant for the success of any business. The social aspects of a region determine the values of the society that in turn affect the business enterprise greatly. The most vibrant sociological considerations include cultural orientations, customs as well as mobility of labor. Sociological factors affects the work culture, team work as well as the goods and service to be produced that are highly affected by peoples attitudes customs and cultural values fashions. The social cultural factors determine the code of conduct the business should adapt, the trade unions to follow. Failure to observe the right code of ethics may lead to poor performance of a business enterprise. In some cases, unethical practices such as paying unfair wages or black market may result to intervention measures being taken against such a business enterprise by some government agencies. The marketing environment is also a ver y important factor to consider in order succeed in any business venture. The company should adapt appropriate marketing strategies in order to establish a strong brand in the targeted region. Good position of a firm’s products and services is imperative for the success of the business enterprise. This can be ensured by appropriate differentiation of products and hiring highly skilled workforce that is regularly equipped with appropriate knowledge and skills (Lopez, 2006).Similarly, the shareholders should invest in strategic locations in order to realize returns from their investments.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Densely populated areas and areas that are situated along busy highways are appropriate locations for restaurants investments (Chen, 2003). Therefore, the Wendy’s restaurants should identify such a niche to extend its operations to. Problem Statem ent The Wendy’s Restaurant is facing a lot of competition from its rival brands such as McDonald and Barger King Restaurants among others. The restaurant is therefore in a process of opening new restaurants as an expansion strategy to help it enjoy the benefit of economies of volume. This will help it cut down its costs of operations in order to help it reduce the prices of its menus which are slightly higher than the prices that are charged by McDonald and Burger King Restaurants. Literature Review Effective marketing process is very important for the success of any company. The branding process helps people to form a positive perception towards a company’s products and services. The marketing process helps a business enterprise to close up the gap between what a firm promises and what it delivers (Treacy Wiersema, 1997). A strong brand is the brand that is successful in delivering what it promises its customers. One important factor that a firm should consider while branding is establishing a competitive edge over its rival brands. The only way that a company can be able to establish a competitive advantage over its competing brands is by strategically positioning its brands (Sharp Dawes, 2001). A sure method of positioning the products of a company is by the use of differentiation process. The differentiation process helps an organization to differentiate its products or services from the others in order for them to be in a position to stand out more effectively. The company can differentiate its products/services by the use of Unique Selling Proposition (Piana, 2003). This strategy involves the use of advertisement to relay a product’s/service differentiation. The differentiation process is known to cause monopolistic competition. This gives such a company a competitive advantage since monopolistic competition requires the substitute products from the rival brands to be perfect substitutes.Advertising We will write a custom repo rt sample on Wendy’s Market Research specifically for you for only $16.05 $11/page Learn More A company can differentiate its products through unique packaging or an advertizing theme. Through this process, the company does not necessarily require to alter its product. Thus, the differentiation process occurs as a result of the buyer’s perception of a difference. In some other cases the differentiation process is functional. Through this process differentiation results to a change in the quality that is often accompanied by a rise in the price, a change in functional features or design (Wilsons, 2007). The differentiation helps a brand to enhance its sales by overcoming direct competition. This is because as a product/service becomes more unique, categorization decreases and thus draws fewer comparisons with substitute products from competing brands. An effective product differentiation helps a brand not to compete with substitute products base d on the prices, but on other factors such as distribution and promotional strategies (Porter, 1998). The differentiation process is a very effective strategy in the restaurant industry which is very competitive. The use of effective differentiation is the reason that has helped restaurants such as McDonald, Burger King and Wendy’s flourish well despite the thriving stiff competition (Treacy Wiersema, 1997). The success of any business is highly determined by its location. The successes of restaurants are highly affected by the location of the restaurants. The location of a restaurant determines many aspects of the hotel. For instance, the location of the restaurant will determine the type of menu to be offered. Customers from various cultural backgrounds differ in their dieting habits. The Asian, white and blacks differ greatly in type of foods that they like. While the Asian prefer a lot of spices in their foods, the white and especially the Americans prefers fasts foods, while the African likes heavy foods.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, identifying strategic locations will determine the type of menu to offer to your customers depending on their cultural orientations. The location of the restaurant will also influence the number of customers who will visit the restaurant. The restaurant should be located in those areas that are densely populated in order to attract many customers. Alternatively, the restaurant should be located in an area where many people pass so that to increase those people that visits it (Matere, 2003). A restaurant should be located in an area that has enough space for parking. Adequate parking space will facilitate the number of customers that will visit the hotel. If the hotel does not have sufficient parking space, it should ensure that where it is located there is a nearby public parking. Since most restaurants are located along highways and free ways. The restaurants owners should make sure they locate their restaurants in places where they are easily accessible. Locating hotels in areas where they are concealed hinders the number of people visiting such hotels. New restaurants should also be located in areas where they are highly visible. That is the reason why property prices in down towns and developed places are higher than other areas (Kotler Kevin, 2006). The pricing of the Menu is another important factor to put into consideration when designing the menu. This helps to determine the amount of money to charge in order to realize a profit. The costs of food and food proportions are two vital methods that help in the pricing process (Tabby, 1999). Food cost is the menu price of a certain meal in relation to the cost of the food used to make that dish. The amount of money one uses to pay for the food determines how much you will sell the food. It is advisable for a new restaurant to make sure that it charges its customers a price that relates with the prices charged by other local restaurants (Lin, 2003). Mostly the prices of menus should be approximat ely 30-35% above the cost of foods. This pricing is reasonable since one has to consider other factors involved such as paying the employees and paying for other bills such as electricity and water bills. Portion control is another factor that determines the success of any restaurant. Those restaurants that are successful are experts in handling food portions (Mealey, 2004). Mergers, acquisition and franchise are appropriate strategies that restaurants should adapt to extend their operations in order to maximize their returns (International Franchise Association, 2006). This study will entailed both primary and secondary research methods. The secondary research involved a review of articles, Journals and books that discuss about running and managements of restaurants. On the other hand, the primary research will be a survey. The survey will include sampling a number of people that will help in realization of the research objective. The number of those people that will be sampled wil l be 50. The people that will be interviewed will consist of those people that resided or work close to the region in the United State where the Wendy’s restaurant s aspires to extend its operations. The researcher will use random sampling in order not to be biased. This will help to increase reliability of the research outcomes. The researcher will first conduct a pilot study prior to the actual research in order to help him/her to eliminate any errors that may be present in the questioners anticipated to be used. Objectives The main objective of the research is to establish the viability of the Wendy’s expansion in the desired niche. Specific Objectives To find out whether majority of those people that live nearby take their foods from home or restaurants. To find out whether the people around are comfortable with the quality of meals and services they receive from the local restaurants. To find out the type of meal those people prefer. To find out how much money th ese people spend on their meals daily Research Questions Do you prefer taking your meals from home or in restaurants? Are you happy with the amount of money you pay for your meals? What type of meal do you take for breakfast, lunch and supper? How much money do you spend on your meals? The researchers will use both closed ended and open ended questions as its instrument for collecting the required data. The closed ended questions will help the researcher to limit the respondents to specific questions. On the other hand, the open ended questions will help the researcher to get new insight in the research which he/she could have ignored (Cooper Schindler, 2003). Ethical Considerations The respondents will be assured that the information that they will be given will only be used for the purpose of this research only. In addition, they will be guaranteed about the confidentiality of the information they will give. Anticipated Results The researcher is likely to find that approximate ly 40% of those people that he will interview prefer taking their meals from restaurants. The researcher is also likely to learn that more than 50% of those people that will interview are not happy with the quality of meals and service they receive from the local hotels. The large number of dissatisfaction is likely to result because the place where Wendy’s intends to extend to is not served by well established restaurants such as Wendy’s, McDonald, or Burger King that have high quality meals and services (McDonald’s Holdings,2006). Because the area is mostly habited by middle class group, the researcher is likely to identify that the respondents spends approximately $ 300 per day for their meal. List of References Chen, Y. D., 2003, Food and Beverage Management Theory and Practice, Taipei: Yang-Zhi Culture. Cooper, D. R. Schindler, P. S., 2003, Business Research Methods, NY: McGraw-Hill.  International Franchise Association. 2006. Web. Kotler, P. Kevin, L., 2006, Marketing Management (12 Ed.), New Jersey: Prentice Hall. Lin, Z. M., 2003, Quality stems from customer’s needs, Journal of quality, 39(9), 51-52. Lopez, J., 2006, The Importance of Workforce Trainings, New York: Prentice Hall Matere, J., 2003, Strategic Location for Restaurants, London: Cambridge Press. McDonald’s Holdings, 2006, Management Strategy. Web. Mealey, L., 2004, How to Price Your Restaurant Menu, London: Cambridge University Press. Piana, V., 2003, Product Differentiation, New York: Prentice Hall. Porter, M. E., 1998, Competitive advantage, NY: The Free Press. Sharp, B., Dawes, J., 2001. What is Differentiation and How Does it Work? Journal of  Marketing Management, 17, 739-59. Tabby, M., 1999, Restaurants, New York: Prentice Hall. Treacy, M. Wiersema, F., 1997, The Discipline of Market Leaders: Choose Your  Customers, Narrow Your Focus, Dominate Your Market, NY: Perseus Books Group. Wilsons, P., 2007, Strategic Management, New York: Oxford Uni versity Press. This report on Wendy’s Market Research was written and submitted by user Angelica Pennington to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Unusual Facts About Body and Identity Essay Topics

Unusual Facts About Body and Identity Essay Topics Without regard for mental state, a person is deemed to have a persistent personal identity provided that their entire body survives. Two people with identical body surely can't be the very same person because they're still two people with identical body. Figure out why women are somewhat more prone to eating disorders than men. An individual can testify our persistence as someone through our existence as someone. Elementary and high schools attempt to teach somebody to fit the mold. It is possible to write about another nation, your pals and what cultures they have. The world has plenty of unique cultures and peoples, and it's important to get a component of the planet and a community of people to identify with. On the flip side, you can look for parallels between your culture and the culture of the nation in which you live. Somebody's identity is shaped by many unique aspects. If you encounter someone, and they notice y our final name, you ought to make certain you carry that name with pride since they'll compare you to the prior generations before you. Erikson clearly believed that having a good awareness of identity is essential to additional development. 1 soul might have various personalities. As you create your thesis, think of what aspect of your identity you need to explore. If you work with a parcel of literature, for instance, attempt to reveal the character's traits rooted in their cultural identity. The main aim of the essay about cultural identity is to share an awareness of identification with the specific nation. Use the language for a weapon to pull readers. A Secret Weapon for Body and Identity Essay Topics The mind has become the most important influential portion of an individual to set up their identity thru time present or future. The personal identity of a person's life can be represented in a lot of diverse ways. When it is about yourself, attempt to spell out the special experience you've got. Dive deep into the newest discovery on the potency of morning habits or how Facebook's cryptocurrency will affect the worldwide economy. Mind there are several rules you should follow while making your election. Most men and women think about personal identity sooner or later in their lives. Everybody has a peculiar method of speaking and moving. Speaking about something an individual used to fail is advisable. The maturation of the electronic and computer technology gave the push to the overall look of a new sort of crime like identity theft. Personal identity is just one of the most significant things to understand about ourselves. Your own personal statement isn't a diary entry or reality show. Social class is usually determined by the sum of income that one receives but additionally, it may be determined by the quantity of property one owns or one's family. Nowadays, the amount of people using the identity of the other person increased due to the spread of electronic devices and complete use of the web. It's crucial to be careful whilst entering personal data on various Web websites. The simple method is to observe the victim while he or she punches the charge card number or pronounces it over the telephone. Thus, it's important to clear logins and passwords when using a public computer. Fear not about the quick deadline if you want some assignment done quickly, you can be assured that we are here in order to help you acquire the best grades. If you've accepted Jesus Christ as your Savior, you are in possession of a secret identity that you might not take note of. Identity theft could be among the primary criminal problems in the future. Identity politics are commonly criticized because they frequently involve the assumption a full group has the very same requirements and interests. Once you have selected the most important sub ject of your essay, it is the right time to invent an ideal topic. To receive a better idea of this, look at this single paragraph blurb of information which you might see in a culture identity essay. Thus, once you are searching for an inexpensive and reasonably priced essay writing service, look no more. The solution is absolutely, but examine the length of this article already! To help students understand the philosophy of private identity, you may want to get them write essays. It is all dependent on the subject you select and the techniques you use in writing this sort of academic paper. The subject of assignment might seem narrow. Organize the ideas after choosing this issue.

IELTS Writing Essay II - Tips To Write Interesting Topics

IELTS Writing Essay II - Tips To Write Interesting TopicsAfter being taught to write an essay, IELTS writing essays II is a new challenge for most students. In this article, I will show you how to approach the topic. The following is my free IELTS writing essay review.Personal topics are always interesting and entertaining. They allow you to get back to yourself and even ask a question or two to yourself. Of course, the only problem with this type of writing is that you may not know where to start and you may not be sure what the answer should be. Your topic may also include subjects that you have had some sort of experience with. For example, one could write about one's experience with a certain computer program.You need to practice writing your topic as much as possible. You need to constantly be on the lookout for things that you do not know or see before and make sure that you familiarize yourself with them. This will help you in the future when you write your actual essay.It is also a good idea to read other essays and see what other people did to prepare for their test and prepare for the things that they did not know before. If you are very fortunate, you will read about this practice on the Internet. You will also find many websites and blogs that can help you out in this area.While the first topic I discussed was about the main points of the essay, a lot of people will be looking for ways to express their feelings and insights about different aspects of their lives. They will look for essays that talk about their hobbies, experiences, dreams, hopes, fears, hopes, in other words, topics that they have not been exposed to yet.Of course, if you are a teacher and would like to use a topic that would be of use to students, you could choose one of the subjects you have written before and then use this in an essay about how the student has been through the process of overcoming some of the hurdles of previous experience. At the same time, the last essay in th e class might have a common theme and the writing is likely to be very similar.You need to remember that by the time you write the essay, you have probably come across various topics that will be very useful in writing the next one. But it is important to remember that by the time you write the essay, you have probably come across various topics that will be very useful in writing the next one.So, while it is true that there are many sites that claim to provide free IELTS writing lessons, they are probably misleading. There are many companies that provide e-books on the Internet that give free lessons on how to get an IELTS score. Keep in mind that it is important to make sure that you take advantage of all the free resources that are available online.

Top Guide of Grade 3 Term Test Papers Sinhala Medium

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Writing a Career Goals Essay

Writing a Career Goals EssayWriting a career goals essay is one of the most important skills any person can acquire. It can help in quickly determining whether a person has found a career they are interested in and it also helps the person to come up with interesting career ideas to use for their future. But writing a career goals essay can be a challenging process, especially if you don't have much to go on.You need to be able to write in a way that will help you come up with some exciting career ideas for yourself. There are many different tools you can use to help you make your career writing more interesting.Search Engine Optimization is one of the best ways to help you write your essay better. You can learn how to write an essay quickly and effectively by learning the basics of SEO techniques.All you need to do is visit a web site called The Web-Reference.com which will teach you all about SEO and other website marketing methods. Once you are familiar with these techniques you c an use them to write a career goals essay faster.Make sure that you research into as many different career opportunities as possible. This will help you come up with a diverse range of different career ideas. By knowing what other people think, you will be better able to brainstorm for your own career.When it comes to brainstorming you may not want to stick to a particular new topic for too long, so don't hesitate to give it a go. The goal is to come up with some really interesting ideas to use for your future.Once you are finished with your essay you can then publish it on an online blog or website. This will allow you to get more feedback from other people who are writing career goals essays. By getting feedback you will be able to improve your writing skills which will come in handy for the rest of your life.